CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPACT ON CONSUMER BUYING PRACTICES
DOI:
https://doi.org/10.5281/Abstract
This study examines the influence of Corporate Social Responsibility (CSR) on consumer purchasing patterns, focusing on the relationship between impulse buying behavior and three CSR dimensions—environmental, social, and economic responsibility—in Pakistan’s Fast-Moving Consumer Goods (FMCG) sector. Using a quantitative, explanatory design, data were collected from 50 respondents through convenience sampling and a structured questionnaire based on validated CSR and consumer behavior scales. Statistical analysis in SPSS included reliability testing, factor analysis, and regression analysis. Results indicated acceptable internal consistency (Cronbach’s Alpha = 0.775) and adequate sampling (KMO = 0.712; Bartlett’s Test p < 0.05). Findings revealed a positive but statistically non-significant association between overall CSR and impulse buying, leading to rejection of the proposed hypotheses. However, environmental and economic responsibility showed relatively stronger relationships with impulse buying than social responsibility. The study suggests that visible and authentic CSR practices particularly environmental sustainability and fair economic practices may emotionally stimulate impulsive purchases among ethically conscious consumers, contributing to CSR and consumer behavior literature in an emerging market context.
Keywords:
Consumer Perception, Corporate Social Responsibility (CSR), Economic Responsibility, Environmental Responsibility, FMCG Sector, Impulse Buying Behavior, Social ResponsibilityReferences
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