Vol. 3 No.1 (2026)

Articles

• CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPACT ON CONSUMER BUYING PRACTICES

  Usman Naeem Khan, M. Zain Ullah khan, Fatima Zahid, Noman Ahmed, Alishba Channa (Author)

  • PDF

• Strategic Competitive Positioning in Pakistan’s Insurance Industry Insights from Market Intelligence

  Dua Adnan (Author)

  • PDF

• The Factors Affecting the Adoption of Chat GPT among Business Students

  Aamna Jamal (Author)

  • PDF

• Social Media Interactions and Behavioral engagement The Role of Source and Content Factors

  Irwa Khan, Saba Nagri, Sumaiyya Khan, Zara Khan (Author)

  • PDF

• Virtual Influencers in Consumer Behavior A Social Influence Theory Perspective

  SM Izghan Haider Naqvi, Ayesha Hassan, Umna Hassan, Urooj Fatima (Author)

  • PDF