Vol. 1 No. 1 (2024)

Articles

• Determinants of Life Insurance Sector for Sustainable Development Growth in Pakistan A Conceptual Review

  Muhammad Nawaz Iqbal (Author)

  1-6

  • Full Paper (PDF)

• Mapping the Effect of Message Value and Credibility on Customer Purchase Intention The Mediating Role of Consumer Trust in Branded Content

  Saad Absar, Hadiqa Riaz, Hassaan Ahmed (Author)

  7-21

  • Full Paper (PDF)

• The Influence of Market Intelligence on Competitive Advantage in the Insurance Sector of Pakistan A Literature Survey

  Rabbia Akber (Author)

  22-27

  • Full Paper (PDF)

• Examining the Relationship between Job Insecurity, Performance Pressure, and Turnover Intention among Pharmaceutical Company Employees The Mediating Role of Burnout

  Samiullah Sarwar (Author)

  28-35

• Exploring the Interplay of Innovation Climate, Entrepreneurial Leadership, and Employee Innovative Behaviour

  Insiya Abbas (Author)

  36-48

  • Full Paper (PDF)