ABSAR, Saad; RIAZ, Hadiqa; AHMED, Hassaan. Mapping the Effect of Message Value and Credibility on Customer Purchase Intention: The Mediating Role of Consumer Trust in Branded Content. Sustainable Business Management Review, [S. l.], v. 1, n. 1, p. 7–21, 2024. DOI: 10.5281/zenodo.17057996. Disponível em: https://www.journals.iarcd.org/index.php/SBMR/article/view/4.. Acesso em: 2 apr. 2026.